Lucro CRM

What is a CRM system?

A Customer Relationship Management system (most commonly referred to as “CRM”) helps businesses manage their customer and prospect data, enabling them to better manage their customer relationships.

A CRM system helps businesses build better customer relationships and streamline processes so they can increase their sales, improve customer Service and increase profitability.

64% of companies say CRM tools are impactful or very impactful – Source: Linkedin

What does a CRM system do?

A CRM system provides a central place for businesses to store both customer and prospect data, track customer interactions and share important information between colleagues.

It gives businesses a 360 view of their customers, enabling them to build better relationships by engaging in a more personal and relevant way. That’s why businesses of all sizes and across all industries are turning to CRM tools to create a central hub for reports, gaining a better understanding of who their clients are and what they want.

CRM systems also help you engage with potential customers, gain time with automation, increase customer engagement and close more deals.

What are the benefits of a CRM?

Sales forecasting
Staff productivity
Increases customer loyalty

Enables accurate reporting
Maximises marketing ROI
Improves Customer Service
Better & quicker communications
Improves pipeline management

Better customer retention

Why is lucro CRM different?

lucro CRM is a system that allows you to actually bespoke your CRM to suit your key business needs and priorities. The cloud-based system offers all the benefits of a usual ‘off the shelf’ CRM system but with the added flexibility to be bespoked and branded so that it mirrors exactly how your business works in order to become ultimately a “business critical” system.

Most CRM systems offer less flexibility around features, so you end up paying for features that you will never use or indeed need, as they are primarily built for the needs of mid to enterprise sized clients, not SMEs. However, when you choose lucro CRM, you are choosing simplicity and ease-of-use every step of the way as the system was built by Small Business Owners for Small Business Owners, so there are no complex interfaces and menus to worry about.

lucro will consult with you from the outset to ensure your lucro system is bespoked to your exact needs. They will then set it all up for you so you don’t need any IT skills or expertise to do so – even including importing all your customer data and train all your staff in how to use the system so that you are fully operational from Day one! Finally, lucro even backup all your data daily in a UK Data Centre, so you can relax and focus on growing your business.

Just some of the popular features lucro CRM offers: