Business

I Let AI Produce My Podcast. Here’s What It Saved Me 

AI, Business

By Anna Woolliscroft, Content Writer & Founder, Market Avenue Ltd  You probably fall into one of three AI camps right now.  Camp one: you’re pretending it isn’t happening. Camp two: you’ve dabbled by asking it to tidy up a LinkedIn post or help you plan dinner from the fridge leftovers. Camp three: you’ve got a subscription, you’re using it regularly, and you know there’s more. You’re just not sure what more looks like in practice.  If you host a

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Unlocking Your Next Level: Bridging Magazine Insights with Real-World Connections

Business, Strategy

Your Blueprint for Business Advancement: The New May/June Issue The business landscape is constantly evolving, and staying ahead requires not just knowledge, but also strategic connections. At Steer Your Business, we understand this dynamic interplay, which is why our new May/June 2026 issue is meticulously crafted to deliver both. This issue isn’t just a collection

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Why does coaching work, and what difference will it make to your business? 

Business

By Eleanor Doggwiler, Founder, Double You Coaching  It’s a fair question. On the surface, a coaching session can seem like just a conversation. But the impact on your business comes from something much deeper.   If you’re running a business, you’re likely to be operating at a fast pace, making decisions quickly, reacting to what is in front of you, and carrying a constant mental load. You probably don’t have much space

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A Handshake is not enough – you need terms and conditions  

Business, Credit Control

As a debt collector with a good few years’ experience commercial working at the coal face in business to business, Insolvency and Invoice Finance before moving fully into credit management and debt recovery and dispute resolutions: the one constant is the need for good compliant and up to date terms and conditions.  I cannot say it any clearer than

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What Works at 5 Franchisees Won’t Work at 15

Business

Many franchise businesses grow successfully in their early stages through energy, proximity and strong founder involvement. At five franchisees, this works. Communication is direct, decisions are quick, and support is highly personal. The network feels connected because the founder is close to everything that is happening. The challenge begins as the network expands. What once

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“We were never planning to sell. That was the problem.” 

Business, Exit Strategy

Mark and his business partner had built a solid manufacturing business in the West Midlands over fifteen years. Sixty staff. Healthy margins. No plans to exit.  Then his co-shareholder’s marriage fell apart.  It had nothing to do with Mark. Until it did.  When his co-shareholder filed for divorce, their stake in the business immediately became a matrimonial

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Cold Calling or Cleaning the Fridge? Why Most SMEs Avoid Prospecting (and Why They Shouldn’t)  

Business

Many business owners would rather clean out the office fridge than make another cold call. It sits on the to-do list… then quietly slips to tomorrow.   Yet the reality is hard to ignore. When proactive lead generation stops, growth often slows soon after. Pipelines thin out. Sales start to feel harder than they should.  Telemarketing

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The Referrals You Never See 

Business, Marketing, Uncategorised

You probably track your leads.  You know where your enquiries come from. You might even measure conversions.  But there’s a number you don’t see.  And it’s quietly costing you more than anything else.  The referrals that never happen.  Not the ones you lose.  The ones that were about to be made… and weren’t.  Picture this.  Someone is in a conversation. Your name comes up.  You’re not in the

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