You probably track your leads. You know where your enquiries come from. You might even measure conversions. But there’s a number you don’t see. And it’s quietly costing you more than anything else. The referrals that never happen. Not the ones you lose. The ones that were about to be made… and weren’t. Picture this. Someone is in a conversation. Your name comes up. You’re not in the […]
The Referrals You Never See Read More »
When you’ve been running your own business for a while, there can come a point where marketing starts to feel harder than it should. You’re not a start-up: you have regular clients, a steady turnover and a reputation and level of trust in your industry that you’ve worked hard to earn. Yet your marketing feels
Why capable businesses struggle with marketing Read More »
In today’s fast-paced business world, networking is often seen as the golden ticket to growth. We attend events, exchange business cards, and hope those brief conversations lead to lasting connections. But here’s the truth: visibility shouldn’t end when the meeting does. Most networking opportunities give you an hour, maybe two, of exposure. After that, it’s
Networking in Print: Why Your Business Needs Visibility Beyond the Room Read More »
‘AI will replace copywriters, soon.’ I have heard this frequently. Yet, as business owners and founders, we know that all-or-nothing approaches are unsustainable and can limit our capacity for growth. There is no need to take a binary approach. Your stage of development, marketing goals and wider business vision will define when (not if) you
Copywriters Can Thrive Alongside AI Read More »
#MikeArmstrong #FireFromTheWelshDragon Social media is no longer just a nice-to-have for businesses – it’s the lifeblood of modern marketing. If you’re not showing up consistently on LinkedIn, Instagram, Facebook, TikTok, X (Twitter), or YouTube, then you’re invisible to the very people you want to reach. And invisibility doesn’t grow businesses! From the desk of the
Social Media Marketing for Business – Fire from the Welsh Dragon! Read More »
As a business owner, you’re always looking for effective ways to attract new customers and grow. Yet, many believe that platforms like Google Ads are exclusively for large corporations with massive marketing budgets. This isn’t just a myth—it’s a barrier that stops promising companies, whether they’re just starting out or ready to expand, from reaching
Google Ads: A Myth About Big Budgets Read More »
Sam Howard of Two Thirds Different shares his journey into marketing and the growth of his business. He discusses the shift to online marketing during COVID-19 and the importance of automation in saving time and improving efficiency. Sam emphasizes the need for businesses to focus on econometrics and understand their customer acquisition costs and profit
In Conversation with Sam Howard Read More »
We speak to a lot of people who have a website who are finding it isn’t really doing anything for their business. If this is the case for your website keep reading to find out some simple changes you can make to get more sales through your website. 1. Be Clear on the Purpose of
Three Ways To Get More Sales Through Your Website Read More »
Never before has clear, concise communication been so important. After years of turmoil, mixed messages and confusion, I think we all crave honesty, clarity and transparency. It is good to look internally at the communication you are putting out from your business and check that it is fit-for-purpose and appropriate to the current climate. We
Are You Regularly Updating Your Messaging? Read More »
In an increasingly brand conscious world, many business owners underestimate the real value of their branding. First impressions count and in a crowded and sceptical market-place, it’s important to create a positive first impression. Before your business can impart information about its product or service, you need to gain a prospective customer’s attention and create a connection. Branding is all about showing that you are ‘their kind of
Sell What They’re Buying: Is your branding doing its job? Read More »
