Marketing

ECHO + REFER — Why Some Messages Travel… And Others Die

Business, Marketing, Networking

The Referral Gap™ Part 2   By Mike Beasant Founder of Message2Market™  Last month, I wrote about The Referral Gap™ — the hidden space between what you think you communicate and what other people actually remember.  This month, I want to introduce two simple ideas that sit underneath it:  ECHO™  and  REFER™  Because most businesses don’t fail through lack of expertise.  They fail […]

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Why Your Facebook Ads Are Not Working!… And It Has Nothing To Do With Your Budget

Business, Marketing

Every week I speak to service business owners who have tried Facebook ads and written them off as a waste of money. They spent a few hundred pounds, got a handful of clicks and concluded that ads simply do not work for their type of business. They are almost always wrong about the reason. The

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Why Most Small Businesses Are Losing Customers Before They Even Know They Exist 

Business, Marketing, Strategy

By Dean, Founder of GoVelto  Every week I speak to business owners who are brilliant at what they do but struggling to grow consistently. They have happy customers, solid reviews, and real expertise but their pipeline looks the same every month. Busy one week, quiet the next. Relying on referrals, hoping the phone rings, and crossing their fingers that

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The Referrals You Never See 

Business, Marketing, Uncategorised

You probably track your leads.  You know where your enquiries come from. You might even measure conversions.  But there’s a number you don’t see.  And it’s quietly costing you more than anything else.  The referrals that never happen.  Not the ones you lose.  The ones that were about to be made… and weren’t.  Picture this.  Someone is in a conversation. Your name comes up.  You’re not in the

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Networking in Print: Why Your Business Needs Visibility Beyond the Room 

Business, Marketing, Networking

In today’s fast-paced business world, networking is often seen as the golden ticket to growth. We attend events, exchange business cards, and hope those brief conversations lead to lasting connections. But here’s the truth: visibility shouldn’t end when the meeting does.  Most networking opportunities give you an hour, maybe two, of exposure. After that, it’s

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Social Media Marketing for Business – Fire from the Welsh Dragon!  

Business, Marketing, Uncategorised

#MikeArmstrong #FireFromTheWelshDragon  Social media is no longer just a nice-to-have for businesses – it’s the lifeblood of modern marketing. If you’re not showing up consistently on LinkedIn, Instagram, Facebook, TikTok, X (Twitter), or YouTube, then you’re invisible to the very people you want to reach. And invisibility doesn’t grow businesses!  From the desk of the

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