Business

Sell What They’re Buying: Is your branding doing its job?

In an increasingly brand conscious world, many business owners underestimate the real value of their branding.  First impressions count and in a crowded and sceptical market-place, it’s important to create a positive first impression. Before your business can impart information about its product or service, you need to gain a prospective customer’s attention and create a connection. Branding is all about showing that you are ‘their kind of …

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CRM: What Do You Need To Do?

How many times have you tapped away at the computer and berated yourself for not being able to complete what you consider a simple task?  I’m betting it’s a lot.  Customer Relation Management systems are real ‘buzz’ products now and rightly so. If we are running a business, then we need a suitable and affordable solution to keep on top of our customers’ journey and somewhere to …

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