Sell What They’re Buying: Is your branding doing its job?
In an increasingly brand conscious world, many business owners underestimate the real value of their branding. First impressions count and in a crowded and sceptical market-place, it’s important to create a positive first impression. Before your business can impart information about its product or service, you need to gain a prospective customer’s attention and create a connection. Branding is all about showing that you are ‘their kind of …
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