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Carrie Stay, co-founder of Clockwork Moggy, shares her journey from aspiring children’s book illustrator to graphic designer. She emphasizes the importance of branding and explains that it goes beyond just a logo. Branding includes mission, goals, values, target audience, and brand positioning. Carrie advises businesses to have a clear strategy and goals in place before investing in branding and marketing materials. She also highlights the significance of consistency in branding to build trust and recognition. Carrie and her partner Neil offer web design and online marketing services to help businesses effectively communicate their brand. Takeaways
- Carrie’s career path started with a passion for drawing and illustration, but she discovered graphic design through a part-time job at a music magazine.
- Branding goes beyond just a logo and includes mission, goals, values, target audience, and brand positioning.
- Having a clear strategy and goals in place is crucial before investing in branding and marketing materials.
- Consistency in branding helps build trust and recognition.
- Carrie and her partner Neil offer web design and online marketing services to help businesses effectively communicate their brand.
