Business

Do you have an effective LinkedIn marketing strategy in place?

Did you know having a LinkedIn marketing strategy in place can be extreme beneficial to your business. Using LinkedIn for business allows you to easily increase your exposure while generating leads and expanding your network fast and cost effectively.  With the number one platform growing rapidly in 2020 with over 610 million users, it’s an

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LinkedIn

Your Genuine Opportunity on ‘Facebook Live’ Happening Now

Imagine your business has been shut down, but there’s a great marketing opportunity with a fairly captive audience.  You’d want to know a bit more about it, right? My name is Barrie McDermid and the business I run is The Punctuation Show, which basically involves me travelling around the country, singing songs about punctuation and

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The Importance of Effective Business Communication

Effective communication is something many of us take for granted. You say something, people listen; simple, right? Not exactly. Communicating is about more than the words we say or write. It’s about knowing the most effective ways to communicate, share your thoughts, and interact with other people. It’s about saying exactly what you mean and

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Going Digital? Five Safe Steps for Tech-Hungry SMEs

Purchasing the right digital technology can transform a small company’s performance – but making the wrong choice can be disastrous.   It’s also easy to make the wrong choice when you’re under pressure, so tackle your big IT decisions in a planned and positive way. After all, digitally-advanced small businesses can grow fast, often earning twice

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New COVID-19 pension guidance published for employers

New guidance setting out how employers can meet their automatic enrolment (AE) duties as they navigate the effects of the coronavirus pandemic has been published today. The guidance is part of The Pensions Regulator’s package of measures to safeguard pensions through these unprecedented challenges. To ensure savers receive the pensions they are due, employers are being

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How businesses can start communicating online effectively

These are tough times for many businesses but one way for business owners to put their time to good use is to take their business online and start communicating and sharing their expertise in video calls or pre-recorded videos. But how can you do that if you’re in lockdown and haven’t really used video as

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