Business

Sell What They’re Buying: Is your branding doing its job?

In an increasingly brand conscious world, many business owners underestimate the real value of their branding.  First impressions count and in a crowded and sceptical market-place, it’s important to create a positive first impression. Before your business can impart information about its product or service, you need to gain a prospective customer’s attention and create a connection. Branding is all about showing that you are ‘their kind of

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CRM: What Do You Need To Do?

How many times have you tapped away at the computer and berated yourself for not being able to complete what you consider a simple task?  I’m betting it’s a lot.  Customer Relation Management systems are real ‘buzz’ products now and rightly so. If we are running a business, then we need a suitable and affordable solution to keep on top of our customers’ journey and somewhere to

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Why Network?

Many small businesses struggle with lead generation and building their email list. In this day and age of social media and email marketing, it’s vital that you start to build your network and your list as soon as you start thinking about going into business. You need to be visible and tell people what you are doing otherwise how are they going to find you?

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Why network?