News & Views

The latest information regarding Steer Your Business activities as well as small business articles of interest.

Jo Gregory

Google Ads: A Myth About Big Budgets 

As a business owner, you’re always looking for effective ways to attract new customers and grow. Yet, many believe that platforms like Google Ads are exclusively for large corporations with massive marketing budgets. This isn’t just a myth—it’s a barrier that stops promising companies, whether they’re just starting out or ready to expand, from reaching […]

Anita Pickersgill

Beware of the Cash Gap: A Small Business Owner’s Guide to Smoother Cash Flow 

Instead of trying to explain what defines the cash gap and the formula to calculate it, here is a little story.  When Maria opened her local bakery, she never imagined that success could bring stress. Customers loved her cakes and orders were piling up. But behind the scenes, Maria was struggling—her suppliers demanded payment up […]

Rebecca Lister

Guide to Workplace Policies and Employee Handbook 

Clear and accessible HR policies are vital for every organisation. They ensure legal compliance, consistency, and employee understanding across all aspects of human resource management.  Whether it’s a bullying and harassment policy, health and safety policy or disciplinary policy, having effective HR policies in place protects your business and your people. An HR consultancy like […]

Sally marshall

The Challenges of Networking 

We all have different challenges when it comes to networking. With some of us it starts with the drive there and whether or not we can find a parking space. If parking is too far away, we could choose to turn around when we are walking to the venue or if we arrive at the […]

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Resilient People, Leaders, Teams and Organisations have a Purpose! 

As a reminder, my definition of Resilience is “Springing Forward with Learning”.  I’ve recently achieved a couple of significant milestones in my life and business. Firstly, I am celebrating 10 Years of The Resilience Coach and secondly, in 2017, I knew I needed to be a better Resilience role model and have a clearer Purpose […]

Sue Lee

Rewire, Reset & Recharge: The Life-Changing Toolkit for Women in Business at a Crossroads 

When the Spark Fades: Why So Many Women Hit This Stage  For many women in business, life can feel like a constant balancing act. Managing a career, a household, relationships, and the ever-changing demands of our own bodies. For those in their 40s, 50s, and beyond, the pressure can intensify.  Perimenopause and menopause can bring […]