You’ve done it. I think we’ve all done it. You find the app, set it up on a rainy Sunday afternoon, and wait for the transformation. Six weeks later you’re feeling just as overwhelmed as you were before. So you start looking for another app. Or you start a thread on social media and get bombarded with 73 new tool suggestions… Here’s the uncomfortable
Why the ‘Perfect App’ Still Isn’t Fixing Your Workload Read More »
The Referral Gap™ Part 2 By Mike Beasant Founder of Message2Market™ Last month, I wrote about The Referral Gap™ — the hidden space between what you think you communicate and what other people actually remember. This month, I want to introduce two simple ideas that sit underneath it: ECHO™ and REFER™ Because most businesses don’t fail through lack of expertise. They fail
ECHO + REFER — Why Some Messages Travel… And Others Die Read More »
Most franchise recruitment stops at financial qualification and a discovery call. The candidate has the funds. The conversation went well. Everyone signs. Six months later, the problems start. The truth is that two of the factors that genuinely predict franchisee success are rarely assessed in any structured way. The result is wrong-fit franchisees, early exits,
4D Recruitment: Why Most Franchise Selection Falls Short Read More »
Understanding customer expectations is key to managing cash flow In this episode of Steer Your Business, Sally Marshall speaks with Anita Pickersgill about credit management, debt recovery, and why small businesses need clear terms and conditions from the start. Anita explains how many business owners begin trusting customers without proper processes, then get caught in
In Conversation with Anita Pickersgill Read More »
Most businesses don’t stall because of the market. They stall because they were built around one person. Steve Waugh on the framework that moves an owner-managed business through its ceiling — and turns it into an asset worth selling. Ask an owner-manager how things are going and you’ll usually hear the same word. “Busy.” Said like it’s a badge of honour. It
Push Through Your Ceiling Read More »
Growth creates pressure long before most businesses are ready for a full-time senior leadership team. This is particularly true in franchise and multi-site businesses. What worked when the founder could stay close to every decision starts to become harder to manage. Communication is challenged; standards become inconsistent and too much still relies on one person.
You Don’t Need An Operations Director… Yet Read More »
Every week I speak to service business owners who have tried Facebook ads and written them off as a waste of money. They spent a few hundred pounds, got a handful of clicks and concluded that ads simply do not work for their type of business. They are almost always wrong about the reason. The
Why Your Facebook Ads Are Not Working!… And It Has Nothing To Do With Your Budget Read More »
Many small business owners find themselves caught in a cycle of reacting rather than strategising , often leading to missed opportunities and stalled growth. While intuition can be a valuable asset, relying solely on ‘winging it’ in today’s dynamic market is a risky gamble. So, why exactly is a solid plan better than simply hoping
Why ‘Winging It’ Won’t Work: The Power of Strategic Planning for Small Business Growth Read More »
For many small business owners, networking can feel like a fleeting exchange of business cards. But what if you could transform those initial introductions into strategic partnerships that genuinely fuel your market expansion? This week, inspired by the fantastic energy at events like LoveBiz, LMP15 and others, we’re diving into how you can move beyond
Beyond Introductions: Cultivating Connections for Market Expansion Success Read More »
For many small business owners, the idea of ‘market expansion’ can feel daunting. Where do you start? How do you identify new opportunities? Often, the answer lies not just in market research, but in the power of your network. Strategic networking isn’t just about collecting business cards; it’s about building meaningful relationships that can illuminate
Mapping Your Market: How Strategic Networking Unlocks New Business Frontiers Read More »
