Marketing

In Conversation with Sam Howard

Sam Howard of Two Thirds Different shares his journey into marketing and the growth of his business. He discusses the shift to online marketing during COVID-19 and the importance of automation in saving time and improving efficiency. Sam emphasizes the need for businesses to focus on econometrics and understand their customer acquisition costs and profit […]

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Are You Regularly Updating Your Messaging?

Never before has clear, concise communication been so important.   After years of turmoil, mixed messages and confusion, I think we all crave honesty, clarity and transparency.   It is good to look internally at the communication you are putting out from your business and check that it is fit-for-purpose and appropriate to the current climate.   We

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Sell What They’re Buying: Is your branding doing its job?

In an increasingly brand conscious world, many business owners underestimate the real value of their branding.  First impressions count and in a crowded and sceptical market-place, it’s important to create a positive first impression. Before your business can impart information about its product or service, you need to gain a prospective customer’s attention and create a connection. Branding is all about showing that you are ‘their kind of

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Do you have an effective LinkedIn marketing strategy in place?

Did you know having a LinkedIn marketing strategy in place can be extreme beneficial to your business. Using LinkedIn for business allows you to easily increase your exposure while generating leads and expanding your network fast and cost effectively.  With the number one platform growing rapidly in 2020 with over 610 million users, it’s an

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LinkedIn

The Importance of Effective Business Communication

Effective communication is something many of us take for granted. You say something, people listen; simple, right? Not exactly. Communicating is about more than the words we say or write. It’s about knowing the most effective ways to communicate, share your thoughts, and interact with other people. It’s about saying exactly what you mean and

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