News & Views

The latest information regarding Steer Your Business activities as well as small business articles of interest.

Matt Wilkinson - headshot

The AI That Interviewed Me 

Three days before a keynote in Washington, DC, I sat down for what would become one of the most revealing conversations of my career.  My interviewer? my AI called Atlas, so called because “he” has been trained to be a group of synthetic customers or, as I like to call them, a PersonaAI.  I needed […]

Chris Hodgkiss headshot

4 Strategic IT “Home Truths” All Growing Businesses Need to Hear 

Your IT is your business’s lifeline. But are you approaching it as the critical business function it truly is?  What would your business look like without a single computer? Things would likely be very different – and a lot more difficult!  Given that IT is likely fundamental to everything your business does, let’s explore four […]

Anita Pickersgill

Good Credit Control and Processes Helps Getting Funding for Growth Easier and Saves You Money

Obtaining finance can be a real challenge, especially during tough economic times. Whether dealing with banks, looking for an Angel Investor, or exploring invoice finance and other funding sources, finance providers consistently focus on one thing: the businesses day-to-day financial management.  A robust credit control process is the clearest way for a business to demonstrate […]

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The Lake House Kent Becomes a Community Interest Company to Expand Wellbeing Initiatives

The Lake House Kent, a renowned wellbeing centre nestled in the tranquil countryside of Charing, Ashford, is proud to announce its new status as a Community Interest Company (CIC). This transition marks a significant step in the organisation’s mission to deepen its commitment to the community by offering a wider range of accessible and impactful […]

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Sam Griffin: The Voice for Community, Connection, and Change

In the heart of Kent, one name resonates with passion, purpose, and relentless community spirit: Sam Griffin. More than just a familiar voice on the airwaves, Sam is a dynamic force who effortlessly bridges gaps, ignites ideas, and transforms goodwill into tangible action. A Presenter with a Purpose 🎙️ While many know Sam as an […]

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The AI Revolution: Why Businesses That Ignore It Will Be Left Behind

It’s easy to dismiss artificial intelligence as “the next buzzword.” After all, every decade brings a new wave of tech hype… automation, social media, blockchain, the metaverse. But here’s the uncomfortable truth: AI isn’t just another phase. It’s the biggest shift in how businesses operate since the invention of the internet itself. Right now, while […]